The Momentum Effect

by Larreche, Jean

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Title Statements

Full title :The Momentum Effect / Larreche, Jean.

Summary

One of the most frequent challenges that managers and executives face today is: 'How do I keep on growing and at the same time, make a profit?' Based on the author's extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn't work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you won't have to.

Edition Statements

Publication Date:2013.
Edition:1st edition

Publication Statements

Publisher(s):Pearson Business
Language:eng
Publication Date:2013.

The Physical Object

Description:1 online resource (304 pages)

Edition Identifiers

oclc:on1153388721

Subjects

Corporations -- Growth Gestion d'entreprise Industrial management Planification stratégique Sociétés -- Croissance Strategic planning Succès dans les affaires Success in business