The New rules of marketing & PR

The New rules of marketing & PR: how to use social media, online video, mobile applications, blogs, new releases, & viral marketing to reach buyers directly

by Scott, David Meerman

Type Book
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Title Statements

  • Full title :The New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, new releases, & viral marketing to reach buyers directly / David Meerman Scott.

Edition Statements

  • Publication Date:©2011.
  • Edition:Third ed

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Hoboken
  • Language:eng
  • Publication Date:©2011.

The Physical Object

  • Description:xxxii, 366 p. ; : 22 cm

Edition Identifiers

  • ISBN:9781118026984, 1118026985
  • oclc:ocn805050032
  • LC Classification:HF5415.1265
  • Dewey Decimal:658.872

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