The new rules of marketing & PR

The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

by Scott, David Meerman

Type Book
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Offers practical advice on utilizing web based tools to market products, including social media, online video, mobile applications, blogs, news releases, and viral marketing.

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Title Statements

  • Full title :The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott.

Summary

Offers practical advice on utilizing web based tools to market products, including social media, online video, mobile applications, blogs, news releases, and viral marketing.

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Edition Statements

  • Publication Date:c2011.
  • Edition:3rd ed., Completely rev. & updated 3rd ed

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Hoboken, NJ
  • Language:eng
  • Publication Date:c2011.

The Physical Object

  • Description:xxxii, 366 p. : : ill. ; : 23 cm.

Edition Identifiers

  • ISBN:9781118026984, 1118026985
  • oclc:on1288675192
  • LC Classification:HF5415.1265
  • Dewey Decimal:658.8/72

Subjects

BUSINESS & ECONOMICS / Marketing / Gene… Internet marketing public relations

Writers

Scott, David Meerman

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