The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

by Scott, David Meerman

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Title Statements

Full title :The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / David Meerman Scott.

Edition Statements

Publication Date:c2011.
Edition:3rd ed. rev. and updated

Publication Statements

Publisher(s):John Wiley & Sons
Place of Publication:Hoboken, N.J
Language:eng
Publication Date:c2011.

Notes

Note : Éd. rév. de : The new rules of marketing and PR. 2e éd. c2010.

Note : "A Businessweek bestseller - Over a quarter million copies in print in more than 25 languages" -- Sur la couv.

The Physical Object

Description:xxxii, 366 p.

Edition Identifiers

ISBN:9781118026984, 1118026985
oclc:ocn779982015
LC Classification:HF5415.1265S425n2011
Dewey Decimal:658.8/72

Subjects

Handbooks and manuals Internet marketing Internet marketing -- Handbooks, manual… Marketing sur Internet -- Guides, manue… public relations Public relations -- Handbooks, manuals,… Relations publiques -- Guides, manuels,… Réseaux sociaux -- Guides, manuels, etc Social networks Social networks -- Handbooks, manuals, …