The partnership economy: how modern businesses find new customers, grow revenue, and deliver exceptional experiences

by Yovanno, David A.

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Title Statements

Full title :The partnership economy : how modern businesses find new customers, grow revenue, and deliver exceptional experiences / David A. Yovanno.

Summary

"Traditionally marketing/business partnerships were limited to affiliates' revenue and transaction-based relationships designed to drive customer acquisition though loyalty programs, couponing or sampling. Today's partnership ecosystem has expanded to include creative collaborations across the entire customer journey. For example, a Spotify and Ticketmaster partnership enables Spotify customers to purchase Ticketmaster-distributed tickets for their favorite artists' events directly in the Spotify app. Similarly, influencers like Fashionista introduce vetted products such as Harry's razors to their followers' blogs. Partnerships like these enhance your customer experience, grow revenue, and help you connect with potential and existing customers you can't reach through traditional channels. This book explains how to grow revenue by expanding your business partnerships. It will be a quick and easy read, filled with key frameworks, stories, examples, and 'how to' suggestions"--

Edition Statements

Publication Date:2022

Publication Statements

Publisher(s):Wiley
Place of Publication:Hoboken, New Jersey
Language:eng
Publication Date:2022

The Physical Object

Description:xiv, 269 pages : : illustrations ; : 24 cm

Edition Identifiers

ISBN:9781119819707, 1119819709
oclc:on1268122785
LC Classification:HD69.S8
Dewey Decimal:658/.044

Subjects

Alliances stratégiques (affaires) BUSINESS & ECONOMICS / Economics / Gene… Business networks Coentreprises joint venture (economic concept) Joint ventures Réseaux d'affaires Strategic alliances (Business)