The persuadable voter

The persuadable voter: wedge issues in presidential campaigns

by Hillygus, D. Sunshine

Type Book
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The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons …

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Title Statements

  • Full title :The persuadable voter : wedge issues in presidential campaigns / D. Sunshine Hillygus and Todd G. Shields.

Summary

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Vot.

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Edition Statements

  • Publication Date:©2008.

Publication Statements

The Physical Object

  • Description:1 online resource (xv, 249 pages) : : illustrations

Edition Identifiers

  • ISBN:9781400831593, 1400831598, 9780691133416, 0691133417
  • DOI:10.1515/9781400831593
  • oclc:ocn647874704
  • LC Classification:JK528
  • Dewey Decimal:324.70973

Subjects

89.56 political communication Controversies Election campagnes États-Unis -- Politique et gouvernement Politics and government Präsidentenwahl Presidential candidates Presidents -- Election PRESIDENTS -- ELECTION -- UNITED STATES SOCIAL SCIENCE -- Media Studies United States United States -- Politics and government USA, President Vote -- États-Unis voting Voting -- United States Wähler Wahlkampf Wahlverhalten

Writers

Hillygus, D. Sunshine Shields, Todd G.

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