The product manager's handbook

The product manager's handbook

by Gorchels, Linda

Type Book
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Title Statements

  • Full title :The product manager's handbook / Linda Gorchels.

Edition Statements

  • Publication Date:©2012.
  • Edition:4th ed

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:New York
  • Language:eng
  • Publication Date:©2012.

Notes

"Fresh insights from industry experts, including GE, Black & Decker, TIAA-CREF, and more : presents product management in an upstream-downstream framework : cutting-edge information on customer insights and intelligence gathering, including social networking"--Cover.

Titre de l'écran-titre (visionné le 23 mai 2019).

TRAITEMENT SOMMAIRE.

The Physical Object

  • Description:1 ressource en ligne (392 pages)

Edition Identifiers

  • ISBN:9780071773416, 007177341X
  • oclc:on1107479710
  • LC Classification:HF5415.15

Table of Contents

The multifaceted nature of product management jobs and structure -- Leadership and management competencies -- Business competencies -- Intelligence gathering -- Planning frameworks -- Road maps, innovation, and the fuzzy front end -- Creating and getting approval for business cases -- Overseeing the new product projects -- Formulating and executing launch plans -- Life-cycle management -- Managing brand equity -- Marketing strategy and go-to-market efforts -- Establishing a global mindset -- Goal and performance alignment.

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Subjects

Livres électroniques New products--Marketing Product management Produits commerciaux -- Gestion

Writers

Gorchels, Linda

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