The software paradox

The software paradox

by O'Grady, Stephen

Type Book
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Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago.Welcome to the software paradox. In this O'Reilly report, RedMonk's Stephen O Grady explains why the real money no longer lies in software, and what it means for companies that depend on that revenue. You ll …

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Title Statements

  • Full title :The software paradox / Stephen O'Grady.

Summary

Software is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago.Welcome to the software paradox. In this O'Reilly report, RedMonk's Stephen O Grady explains why the real money no longer lies in software, and what it means for companies that depend on that revenue. You ll learn how this paradox came about and what your company can do in response. This book covers: Why it's growing more difficult to sell software on a standalone basis, How software has come full circle, from enabler to product and back again, The roles that open source, software-as-a-service, and subscriptions play, How software developers have become the new kingmakers, Why Microsoft, Apple, and Google epitomize this transition, How the paradox has affected other tech giants, such as Oracle and Salesforce.co, Strategies your software firm can explore, including alternative revenue models.

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Edition Statements

  • Publication Date:©2015
  • Edition:First edition

Publication Statements

  • Publisher(s):O'Reilly Media, Inc
  • Place of Publication:Sebastopol, CA
  • Language:eng
  • Publication Date:©2015

Notes

"March 2015"--Title page verso.

The Physical Object

  • Description:iv, 56 pages : : illustrations (some color) ; : 23 cm

Edition Identifiers

  • ISBN:9781491900932, 1491900938
  • oclc:ocn919076151
  • LC Classification:Q342
  • Dewey Decimal:003.3

Table of Contents

What is the software paradox? -- The evidence?. The four generations of software valuation -- How did this happen?. Introduction ; The challenge of competing with free ; The challenge of competing with available ; The challenge of competing with your customer ; The challenge of developer empowerment -- The software paradox at work. Adobe ; Amazon ; Apple ; Atlassian ; IBM ; Nest ; Oracle ; Salesforce ; VMware/Pivotal -- What to do. The software paradox and your business ; Alternative models to explore -- Final thoughts.

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Subjects

BUSINESS & ECONOMICS -- Industries Computer software industry Computer software industry -- History History Logiciels -- Industrie

Writers

O'Grady, Stephen

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