This is service design thinking: basics, tools, cases
by Schneider, Jakob Stickdorn, Marc
Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. "This Is Service Design Thinking" combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles ; Tools: describing a variety of tools and method…
Read More ↓Title Statements
- Full title :This is service design thinking : basics, tools, cases / [concept and editing, Marc Stickdorn, Jakob Schneider].
Summary
Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. "This Is Service Design Thinking" combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles ; Tools: describing a variety of tools and methods used in Service Design Thinking ; Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design.
Read More ↓Edition Statements
- Publication Date:copyright 2011
Publication Statements
- Publisher(s):BIS Publishers
- Place of Publication:Amsterdam
- Language:eng
- Publication Date:copyright 2011
Notes
Autres tirages : 2013, 2014, 2017.
The Physical Object
- Description:1 vol. (373 p.) : : ill. ; : 23 cm.
Edition Identifiers
- ISBN:9789063692797 (br), 906369279X
- oclc:ocn835319385
- LC Classification:HF5415.5
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