Total relationship marketing

Total relationship marketing

by Gummesson, Evert

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Title Statements

  • Full title :Total relationship marketing / Evert Gummesson.

Edition Statements

  • Publication Date:cop. 2008.
  • Edition:3rd edition

Publication Statements

  • Publisher(s):Butterworth-Heinemann
  • Place of Publication:Amsterdam
  • Language:eng
  • Publication Date:cop. 2008.

Notes

La couv. porte en plus : "marketing management, relationship strategy, CRM, and a new dominant logic for the value-creating network economy."

The Physical Object

  • Description:1 vol. (XIV-376 p.) : : ill. ; : 25 cm

Edition Identifiers

  • ISBN:9780750686334, 0750686332
  • oclc:ocn495344827
  • LC Classification:HF5415.55
  • Dewey Decimal:658.8

Subjects

Case studies Gestion du marketing Handbooks and manuals Marketing -- Gestion Marketing -- Guides, manuels, etc. -- G… Marketing -- Handbooks, manuals, etc. -… Marketing -- Management Marketing relationnel Marketing relationnel -- Études de cas Marketing relationnel -- Guides, manuel… Marketing relationnel -- Problèmes et e… Marketing stratégique Problems and exercises Relationship marketing Relationship marketing -- Case studies Relationship marketing -- Handbooks, ma… Relationship marketing -- Problems, exe…

Writers

Gummesson, Evert

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