Tourism and generation Y

For tourism workers and consumers, researchers, and students, Benckendorff (tourism management and business, James Cook U., Australia) et al. compile 14 essays that examine Generation Y in a tourism context and whether they exhibit characteristics different from other generations. Researchers working in business, tourism studies, and environment, society, and design in Australia, New Zealand, the US, Europe, and Asia discuss the general characteristics of Generation Y and differences from other generations, and provide qualitative and quantitative studies of the behavior of Generation Y travelers in contexts like wine, adventure, and nature-based tourism, as well as traveler safety, and as consumers and producers of tourism, including employees. Distributed in the US by Stylus Publishing. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com).

pt. 1. Gen Y and tourism. Getting to know the Y generation / Donna Pendergast -- Mythbusting: generation Y and travel / Gianna Moscardo and Pierre Benckendorff -- Generation Y's travel behaviours: a comparison with baby boomers and generation X / Yu-Chin Huang and James F. Petrick -- Understanding generation Y tourists: managing the risk and change associated with a new emerging market / Pierre Benckendorff and Gianna Moscardo -- pt. 2. Gen Y tourist behaviour. Generation Y as wine tourists: their expectations and experiences at the winery-cellar door / Joanna Fountain and Steve Charters -- Generation Y: perspectives of quality in youth adventure travel experiences in an Australian backpacker context / Gayle Jennings [and others] -- Nature-based tourism in North America: is generation Y the major cause of increased participation? / Lori Pennington-Gray and Sandy Blair -- Tourism and the N generation in a dynamically changing society: the case of South Korea / Minkyung Park, Hochan Jang, Seokho Lee and Russell Brayley -- Beach safety and millennium youth: travellers and sentinels / Jeff Wilks and Donna Pendergast -- Personal travel safety: a new generational perspective / Jeff Wilk…