Trademark surveys: a litigator's guide

by Berger, James T.

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Title Statements

Full title :Trademark surveys : a litigator's guide / James T. Berger, R. Mark Halligan.

Edition Statements

Publication Date:©2012.

Publication Statements

Publisher(s):Oxford University Press
Place of Publication:Oxford
Language:eng
Publication Date:©2012.

The Physical Object

Description:xii, 289 pages : : forms ; : 24 cm

Edition Identifiers

ISBN:9780199740635, 0199740631
oclc:ocn709408107
LC Classification:KF3193
Dewey Decimal:346.7304/88

The impact of surveys on IP litigation -- Market research considerations -- Types of surveys and protocols -- IP issues where surveys can be critical -- Likelihood of confusion issues -- Secondary meaning issues -- Distinctiveness and strength of mark -- Issues involving generic marks -- Trade dress issues -- Dilution issues -- Implications of Daubert rulings on trademark surveys -- Practical considerations when using survey experts.

Subjects