Transformational Consumer

Transformational Consumer

by Nelson, Tara-Nicholle

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Title Statements

  • Full title :Transformational Consumer

Edition Statements

  • Publication Date:2017.

Publication Statements

The Physical Object

  • Description:1 online resource (176 p.)

Edition Identifiers

  • ISBN:1626568847, 9781626568846, 9781626568853, 1626568855
  • oclc:on1105448119
  • Dewey Decimal:658.8/343

Table of Contents

Prologue : thirty years of transformation -- Introduction : how to transcend the transactional -- Meet the transformational consumer -- Removing resistance and triggering progress -- The hero's journey of your transformational consumer -- Your call to adventure -- Rethink what you sell -- Rethink your customer -- Rethink your marketing -- Rethink your competition -- Rethink your culture -- Conclusion: transcendence : the natural state of things -- The transformational consumer self-assessment : what do you need to rethink first? -- Acknowledgements -- About the author.

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Writers

Nelson, Tara-Nicholle

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