Understanding business

Understanding business

by Nickels, William G.

Type Book
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Textbook for Business Principles.

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Title Statements

  • Full title :Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.

Summary

Textbook for Business Principles.

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Edition Statements

  • Publication Date:©2016
  • Edition:Eleventh edition

Publication Statements

  • Publisher(s):McGraw-Hill Education
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:©2016

The Physical Object

  • Description:1 volume (various pagings) : : illustrations ; : 29 cm

Edition Identifiers

  • ISBN:9780078023163, 0078023165, 1259307948, 9781259307942, 9789814670371, 9814670375
  • oclc:ocn888401120
  • LC Classification:HD31
  • Dewey Decimal:658

Table of Contents

Business trends: cultivating a business in diverse, global environments -- Business ownership: starting a small business -- Business management: empowering employees to satisfy customers -- Management of human resources: motivating employees to produce quality goods and services -- Marketing: developing and implementing customer-oriented marketing plans -- Managing financial resources.

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