Understanding business

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This textbook gives an introduction to business that provides the foundations needed for future courses and life beyond school.

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Title Statements

Full title :Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.

Summary

This textbook gives an introduction to business that provides the foundations needed for future courses and life beyond school.

Edition Statements

Publication Date:2010.
Edition:9th ed

Publication Statements

Publisher(s):McGraw-Hill Irwin
Place of Publication:New York, NY
Language:eng
Publication Date:2010.

Notes

Includes indexes.

The Physical Object

Description:xliii, 569 pages : : color illustrations ; : 29 cm

Edition Identifiers

ISBN:9780077355463, 0077355466, 9780077268343, 0077268342, 9780073511702, 0073511706, 9780077445522, 007744552X
oclc:ocn323195279
LC Classification:HD31
Dewey Decimal:650

ch. 1. Taking risks and making profits within the dynamic business environment -- ch. 2. Understanding how economics affects business -- ch. 3. Doing business in global markets -- ch. 4. Demanding ethical and socially responsible behavior -- ch. 5. How to form a business -- ch. 6. Entrepreneurship and starting a small business -- ch. 7. Management and leadership -- ch. 8. Adapting organizations to today's market -- ch. 9. Production and operations management -- ch. 10. Motivating employees -- ch. 11. Human resource management : finding and keeping the best employees -- ch. 12. Dealing with employee management issues and relationships -- ch. 13. Marketing : helping buyers buy -- ch. 14. Developing and pricing good and services -- ch. 15. Distributing products -- ch. 16. Using effective promotions -- ch. 17. Understanding accounting and finacial information -- ch. 18. Financial management -- ch. 19. Using securities markets for financing and investing opportunities -- ch. 20. Money, financial institutions, and the federal reserve -- bonus ch. A. Working within the legal environment -- bonus ch. B. Using technology to manage information -- bonus ch. C. Managing risk -- bonus ch. D. M…

Subjects

Affaires Affaires -- Orientation professionnelle Betriebswirtschaftslehre Business Business -- Vocational guidance Gestion d'entreprise Industrial management