Universal principles of design

Universal principles of design

by Lidwell, William

Type Book
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Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work?until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and ea…

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Title Statements

  • Full title :Universal principles of design / William Lidwell, Kritina Holden, Jill Butler.

Summary

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work?until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20? rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

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Edition Statements

  • Publication Date:2010.

Publication Statements

  • Publisher(s):Rockport
  • Place of Publication:Berverly, Mass
  • Language:eng
  • Publication Date:2010.

Notes

"125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design."

"This edition published in 2010"--Title page verso.

The Physical Object

  • Description:272 pages : : illustrations ; : 22 cm

Edition Identifiers

  • ISBN:9781592535873, 1592535879
  • oclc:ocn551272605
  • LC Classification:NK1165
  • Dewey Decimal:745.403

Table of Contents

How can I influence the way a design is perceived? -- How can I help people learn from a design? -- How can I enhance the usability of a design? -- How can I increase the appeal of a design? -- How can I make better design decisions?

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Subjects

Design Design -- Dictionaries Dictionaries

Writers

Lidwell, William Butler, Jill Holden, Kritina

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