Using Web Analytics in the library

Using Web Analytics in the library

by Marek, Kate

Type Book
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Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources. In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.…

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Title Statements

  • Full title :Using Web Analytics in the library / Kate Marek.

Summary

Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources. In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively. Topics include: an overview of web analytics tools; understanding data collection mechanisms; installing and configuring Google Analytics; effective reporting and analysis; case studies of libraries using web analytics.

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Edition Statements

  • Publication Date:2011.

Publication Statements

  • Publisher(s):ALA TechSource
  • Place of Publication:Chicago, IL
  • Language:eng
  • Publication Date:2011.

The Physical Object

  • Description:54 Seiten : : Illustrationen.

Edition Identifiers

  • ISBN:9780838958339, 0838958338, 9780838958315, 0838958311
  • oclc:ocn774035214
  • Dewey Decimal:025

Subjects

Analyse du comportement des internautes… Bibliothek -- Benutzer Bibliothekskatalog Bibliotheksnutzer Bibliothèques virtuelles -- Développeme… Data Mining Daten Digital libraries -- Collection develop… Electronic information resources Electronic information resources -- Use… Elektronische Bibliothek Fonds documentaires -- Utilisation Google Analytics Intelligenza artificiale Internautes -- Statistiques Internet Internet searching -- Statistical servi… Internet users -- Statistics Library resources Library resources -- Use studies

Writers

Marek, Kate

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