Visual thinking for design

Visual thinking for design

by Ware, Colin

Type Book
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Increasingly, designers need to present information in ways that aid their audiences thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewers brain in m…

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Title Statements

  • Full title :Visual thinking for design / Colin Ware.

Summary

Increasingly, designers need to present information in ways that aid their audiences thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance. In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewers brain in much the same way that a hammer is an extension of the users hand. Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques. Provides practical, task-oriented information for designers and software developers charged with design responsibilities. Includes hundreds of examples, many in the form of integrated text and full-color diagrams. Steeped in the principles of active vision, which views graphic designs as cognitive tools.

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Edition Statements

  • Publication Date:2008.

Publication Statements

  • Publisher(s):Morgan Kaufmann
  • Place of Publication:Burlington, MA
  • Language:eng
  • Publication Date:2008.

The Physical Object

  • Description:1 online resource (xi, 197 pages) : : illustrations (chiefly color)

Edition Identifiers

  • ISBN:9780080558417, 0080558410
  • oclc:ocn228300845
  • LC Classification:BF241
  • Dewey Decimal:152.14

Table of Contents

VISUAL QUERIES -- WHAT WE CAN EASILY SEE -- STRUCTURING TWO DIMENSIONAL SPACE -- COLOR -- GETTING THE INFORMATION: VISUAL SPACE AND TIME -- VISUAL OBJECTS, WORDS, AND MEANING -- VISUAL AND VERBAL NARRATIVE -- CREATIVE META SEEING -- THE DANCE OF MEANING.

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Subjects

Art -- Philosophie Art -- Philosophy Computer graphics Infographie Information Informationspsychologie Kognitionswissenschaft Pensée Perception visuelle PHOTOGRAPHY -- Reference TECHNOLOGY & ENGINEERING -- Imaging Sys… Thinking Thought and thinking visual perception Visualisation Visualisierung Visualization Visuelle Vorstellung Visuelle Wahrnehmung

Writers

Ware, Colin

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