Web 2.0: a strategy guide

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Featuring examples that highlight what Web 2.0 is and how it works in different business situations, this book illustrates how today's Web technologies and uses - exemplified by companies like Google - are changing the ways companies communicate, interact and make money.

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Title Statements

Full title :Web 2.0 : a strategy guide / Amy Shuen.

Summary

Edition Statements

Publication Date:2008.

Publication Statements

Publisher(s):O'Reilly
Place of Publication:Beijing
Language:eng
Publication Date:2008.

The Physical Object

Description:xxii, 243 pages : : illustrations ; : 23 cm

Edition Identifiers

ISBN:9780596529963, 0596529961
oclc:ocn317248768
LC Classification:HD30.2
Dewey Decimal:658.4038011

Users create value -- Networks multiply effects -- People build connections -- Companies capitalize competences -- New recombines with old -- Businesses incorporate strategies.

Subjects

Computer software -- Development Gestion de projet -- Informatique Information technology -- Management Management information systems Project management--Data processing Systèmes d'information de gestion Technologie de l'information -- Gestion