Web 2.0: a strategy guide

by Shuen, Amy

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Title Statements

Full title :Web 2.0 : a strategy guide / Amy Shuen

Edition Statements

Publication Date:2008

Publication Statements

Publisher(s):O'Reilly
Place of Publication:Beijing
Language:eng
Publication Date:2008

Notes

Chapter 1 : Users Create Value Flickr and Collective User ValueSix Ways Flickr Created User Value Through InteractionWhy Sharing Can Be ProfitableFlickr's Cost DriversCalculating Company ValueLooking Back: Netflix's Different ChallengesLessons LearnedQuestions to AskChapter 2 : Networks Multiply Effects Web-Enabled Online Network EffectsN-Sided MarketsGoogle's Combination of Network EffectsThe Ups and Downs of Positive FeedbackLessons LearnedQuestions to AskChapter 3 : People Build Connections Social Roles: Online and OfflineHow Online Changes Social NetworkingHow Many Customers and How Quickly?LinkedIn: The Rolodex Moves OnlineFacebook: Introduce Yourself OnlineLessons LearnedQuestions to AskChapter 4 : Companies Capitalize Competences External and Internal ForcesDeveloping Dynamic Capabilities: Before the WebFrom Online Syndication to Competence SyndicationLessons LearnedQuestions to AskChapter 5 : New Recombines with Old Styles of InnovationIntegrating Ecosystems: Apple's iPodWorking with the Carriers: JajahMore Recombinant Innovation: The iPhoneLessons LearnedQuestions to AskChapter 6 : Businesses Incorporate Strategies Five Steps to Web 2.0Building Web 2.0 Business PlansLook Around While Moving Forward

The Physical Object

Description:xxii, 243 s. : : illustrations

Edition Identifiers

ISBN:9780596529963, 0596529961
oclc:ocn474605579
Dewey Decimal:658.4038011

Subjects

Computer software -- Development Gestion de projet -- Informatique Information technology -- Management Management information systems Markedsføring Project management--Data processing Systèmes d'information de gestion Technologie de l'information -- Gestion Web 2.0