What anthropologists do

From the Publisher: What is Anthropology? Why should you study it? What will you learn? And what can you do with it? What Anthropologists Do answers all these questions. And more. Anthropology is an astonishingly diverse and engaged field of study that seeks to understand human social behavior. What Anthropologists Do presents a lively introduction to the ways in which anthropology's unique research methods and cutting edge thinking contribute to a very wide range of activities: environmental issues, aid and development, advocacy, human rights, social policy, the creative arts, museums, health, education, crime, communications technology, design, marketing, and business. In short, a training in Anthropology provides highly transferable skills of investigation and analysis. The book will be ideal for any readers who want to know what Anthropology is all about and especially for students coming to the study of Anthropology for the first time.

Acknowledgements -- Introduction -- What do anthropologists do? -- Employing anthropology -- Conducting research -- 1: Anthropology And Advocacy -- Balancing acts -- Facilitating cross-cultural communication -- Defending livelihoods and knowledge -- Human rights -- Land rights -- Participatory action -- 2: Anthropology And Aid -- Crossing boundaries -- Aid and ambiguity -- NGO-graphy -- Assisting aid -- Dealing with displacement -- Understanding race and racism -- 3: Anthropology And Development -- Critiquing development -- In development -- Connecting multiple realities -- Conserving cultural diversity -- Globalization -- 4: Anthropology And The Environment -- Environmental problems -- Indigenous knowledges -- Political ecology -- Unpacking garbage -- Human-animal relations -- Anthropology and environmentalism -- 5: Anthropology And Governance -- Big picture -- Not so big picture -- Home work -- Prescription and persuasion -- Education -- 6: Anthropology, Business And Industry -- Money matters -- Anthropologists in business -- Multinational and multicultural communication -- Anthropology and communications media -- Marketing anthropology -- Designing anthropology -- 7: Anthropolo…