Why Killer Products Don't Sell

Why Killer Products Don't Sell

by Gotts, Ian

Type Book
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Coming from conversations with executive teams of technology companies, venture capitalists, and M & A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different Buying Cultures and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying cul…

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Title Statements

  • Full title :Why Killer Products Don't Sell

Summary

Coming from conversations with executive teams of technology companies, venture capitalists, and M & A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different Buying Cultures and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales ...

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Edition Statements

  • Publication Date:2008

Publication Statements

  • Publisher(s):Capstone Publishing
  • Place of Publication:Chichester
  • Language:eng
  • Publication Date:2008

Notes

Coming from conversations with executive teams of technology companies, venture capitalists, and M & A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different Buying Cultures and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales ...

The Physical Object

  • Description:170 s

Edition Identifiers

  • ISBN:9781906465261, 1906465266
  • oclc:ocn474667880
  • LC Classification:HF5438.4
  • Dewey Decimal:658.8 1

Writers

Gotts, Ian Rowsell, Dominic

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