Why we fail: learning from experience design failures
"Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proseytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves."--Page 4 of cover.
Read More ↓Title Statements
- Full title :Why we fail : learning from experience design failures / Victor Lombardi.
Summary
"Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proseytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves."--Page 4 of cover.
Read More ↓Edition Statements
- Publication Date:©2013.
Publication Statements
- Publisher(s):Rosenfeld Media
- Place of Publication:Brooklyn, N.Y
- Language:eng
- Publication Date:©2013.
Notes
"Foreword by Don Norman."--Cover.
The Physical Object
- Description:xiv, 232 pages : : color illustrations ; : 23 cm
Edition Identifiers
- ISBN:9781933820170, 1933820179
- oclc:ocn857766427
- LC Classification:HG3761
- Dewey Decimal:658
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