Winning at new products

Winning at new products: creating value through innovation

by Cooper, Robert G.

Type Book
Rate 0.0 /5

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--Page [4] of cover

Read More ↓
Details
Files
Reviews
Download

Title Statements

  • Full title :Winning at new products : creating value through innovation / Robert G. Cooper

Summary

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--Page [4] of cover

Read More ↓

Edition Statements

  • Publication Date:c 2011
  • Edition:4th ed

Publication Statements

  • Publisher(s):Basic Books
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:c 2011

The Physical Object

  • Description:XV, 391 Seiten : Diagramme

Edition Identifiers

  • ISBN:9780465025787, 0465025781, 9780465025848, 0465025846
  • oclc:ocn846490968
  • LC Classification:HF5415.153
  • Dewey Decimal:658.5/75

Subjects

Erfolgsfaktor Innovationsmanagement New products Produkteinführung PRODUKTENTWICKLUNG Produktinnovation

Writers

Cooper, Robert G.

Rate & Review

0.0/5
(0 people Voted)

No reviews yet. Be the first to rate this work.

Files & Downloads

  • Winning at New Products: Creating Value Through I…

    PDF · 6.6 MB · updated
    Login →
Log in to request a copy