"This new textbook combines a breadth of information about positive psychology with reflective questions, critical commentary and up to date research. It is written in a witty, engaging and contemporary manner and includes: personal development exercises to help you meld togethe…
"Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour, and this book shows how it can be used to e…
"Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being."--Provided by publi…
'Health Promotion' provides a critical and theoretical basis for practice in social and community approaches to health promotion.
"Coaching is a positive practice which focuses on building people's resourcefulness and positive beliefs about themselves. Recent research into positive psychology supports and builds upon current coaching practice and also refines it. This straightforward, practical book brings…
When you hear the words 'positive psychology' or 'science of well-being', do you wonder what it's all about? Discover the latest research findings and thinking on the topics of happiness, flow, optimism, motivation, character strengths, love and more. The book provides a breadth…