In this book the author explains digital analytics to business practitioners, and presents best practices for using it to reduce costs and increase profitable revenue throughout the business.
The first practitioner-focused, business-driven guide to creating, managing, applying, and profiting from digital analytics. **Relentlessly focused on creating economic value -- not on technology, software, or vendors*Brings together best practices and examples for all aspects o…
Drive maximum business value from digital analytics, web analytics, site analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practi…