This book is for the people in the trenches, the designers, the programmers, the webmasters, the project managers, the marketing people, and the folks who sign the checks. It is easily absorbed principles will help you arrive at both the right questions to ask the experts you hi…
"Blown to bits reveals how the spread of connectivity and common standards is redefining the information channels that link businesses with their customers, suppliers, and employees. Increasingly, your customers will have rich access to a universe of alternatives, your suppliers…
"Nancy K. Baym's Tune In, Log On: Soaps, Fandom, and Online Community is an ethnographic study of an Internet soap opera fan group. Bridging the fields of computer-mediated communication and audience studies, the book shows how verbal and nonverbal communicative practices create…