"This book documents high-quality research to empower businesses to derive intelligence from social media sites, allowing businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities"--
"The encounter of "personalized experiences"-targeted advertisements, tailored information feeds and "recommended" content among other things-is now a common and somewhat inescapable component of digital life. More often than not however, "you" the user are not primarily respons…
Analysis of social media and ubiquitous data: international workshops, MSM 2010, Toronto, ON, C…
by Hotho, Andreas, MSM, Toronto, Ont.), Atzmueller, Martin, Strohmaier, Markus, Chin, Alvin, MSM, Toronto, MUSE, Barcelona, Mining Ubiquitous and Social Environments Intenational Workshop, Barcelona), Modeling Social Media Workshop, Toronto, Ont.)
fromLecture Notes in Computer Science
"Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and B…