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The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen-the mobile device-changes the game in an even more radical way. The birth of m-commerce is not just about u…
"With the "first screen"--The television -- companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"--the personal computer -- increased interaction between companies and consumers and allowed for immediate customer feedb…
Mobile commerce applications
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Type: Book
