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"This book shows how the three-term contingency paradigm created by B.F. Skinner can be applied to describe and explain cultural practices phenomena produced by complex relations between behavior and environment. It updates the academic debate on the best paradigm to analyze com…

This book presents and discusses seven contemporary theoretical approaches to behavior analysis that build upon the foundations laid by B.F. Skinner's radical behaviorism and renew its legacy. These contemporary approaches show that behaviorism is not a monolithic or static inte…