Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transform…
Consumer data research
Consumer data research
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transform…
The analysis of social distinction cannot indefinitely remain confined to logics of reasoning that are markedly ethnocentric. To understand many manifestations, past and present, of superiority, we need to do more than just apply the allegedly ubiquitous schemes of Veblen or Bou…
The consumer society reader
This collection brings together an exciting group of established and emerging scholars to consider the history of feminist film theory and new developments in the field and in film culture itself. Opening the field up to urgent questions and covering such topics as new experimen…
Handbook of material culture
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contri…
With this book we have arrived at an intriguing point in the development of a theory of consumer choice in the context of marketing. Consumer behavior is usually explained by reference to the intentions of the buyer: "She wants to buy this, or had a positive attitude toward it" …