Entrepreneurship is a fast-growing and ever-changing discipline. People of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world's economy. The purpose of this book is to open your mind to the possibilities, t…
Bienvenido a la decimotercera edición de Administración estratégica y política de negocios. Aunque los capítulos son los mismos de la décima edición, revisamos a fondo cada uno e incorporamos nuevos casos. Se revisaron algunos de los casos favoritos (Apple, Dell, Google, Wal-Mar…
El libro es un texto guía para el curso de Emprendedores a nivel bachillerato y carreras de mercadotecnia y Administración. Sirve como texto para aquellas personas que deseen estudiar de forma individual este curso. Está escrito de manera corta y clara, y contiene los temas sufi…
Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a te…
Some people are just natural innovators, right? With no apparent effort, they discover ideas for new products, services, and entire businesses. It may look like innovators are born, not made. But according to Jeffrey Dyer and Hal Gregersen, anyone can become more innovative. How…
