This book comments on the complexities of Mediterranean tourism, with contributions from researchers consultants, managers and advisors from thirteen countries.
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The Economic Geography of the Tourist Industry explores how tourism is defined and examines whether or not tourism can be conceptualized as an industry. Detailed analyses of key sectors of the travel and tourism industry, such as tour operators, airlines and the hotel industry, …
Dieses Buch richtet sich an Hoteliers und Gastronome, Manager, Berater und Studierende, die entsprechende Abschlüsse (GuV und Bilanz) besser verstehen wollen und müssen. Systematisch wird gezeigt, wie auch ohne spezifische Rechnungswesenkenntnisse das (eigene) Haus im Detail ana…
General managers involvement with sales -- Developing leads and prospects for hospitality sales -- The working of a hotel property sales operation -- Techniques for increasing sales -- Working with group markets -- The travel agent and the leisure travel market -- Sales planning…
