"Digital Play" offers a critical analysis of interactive media. Inspired by the work of Raymond Williams, the book traces the development of video gaming from its humble origins in hacker circles to its status as a $ 20 billion global cultural industry. Stephen Kline, Nick Dyer-…
'It might be time to change IBM's nickname from Big Blue to Black and Blue, ' wrote the New York Times in 1993 as the company once revered worldwide as the epitome of management excellence and technological prowess reported losses of $ 5.46 billion in just one quarter's trading.…
The inside story of how one of America's most beloved companies--Apple Computer--took off like a high-tech rocket--only to come crashing to Earth twenty years later. No company in modern times has been as successful at capturing the public's imagination as Apple Computer. From i…
The digital economy is at a tipping point: it finally really has the potential to become greater than the sum of its parts. With the converging technologies of social media networking, mobility, big data and cloud computing we are witnessing the birth of a new digital 'ecosystem…
Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives-the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed r…
Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives--the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed …
Thomas J Watson Sr's motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company, journalists Kevin Maney, Steve Hamm, and Jeffrey M. O'Brien mark the Centennial of IBM…
Based on first-hand information obtained from Chinese and Foreign enterprises and institutions in the Chinese ICT industry, this book presents a comprehensive analysis of the evolution of Chinese ICT industrial sector. It especially analyses the strengths, weaknesses, and threat…
Simplicity isn't just a design principle at Apple-it's a value that permeates every level of the organization. It's what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012. As ad agency creative director, Ken Segall played a key rol…
