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This book recasts the so-called coffee paradox - the coexistence of a?coffee boom? in consuming countries and of a?coffee crisis? in producing countries. While coffee bar chains have expanded rapidly in consuming countries, international coffee prices have fallen dramatically an…
The global coffee chain is currently characterized by a paradoxical coexistence of a 'coffee boom' in consuming countries and a 'coffee crisis' in producing countries. This book shows that the 'coffee paradox' exists because the coffee farmers sell and the coffee consumers buy a…
