What effect have innovations in digital technology had on the way we communicate and work, and what can we expect from the future? Following on from the hugely successful e-Shock, Michael de Kare Silver analyses the developments in digital technology over the past decade, and ho…
What effect have innovations in digital technology had on the way we communicate and work, and what can we expect from the future? Following on from the hugely successful e-Shock, Michael de Kare Silver analyses the developments in digital technology over the past decade, and ho…
From the author of the ground-breaking and landmark books e-shock 2000, Strategy in Crisis and Streamlining, comes this breakthrough new work looking at the future of the digital age. It examines how the rapidly developing technology revolution is changing the way business must …
What effect have innovations in digital technology had on the way we communicate and work, and what can we expect from the future? Following on from the hugely successful e-Shock, Michael de Kare Silver analyses the developments in digital technology over the past decade, and ho…
Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dyn…
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing tech…
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing tech…
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing tech…
