Handbook of research methods on trust
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This edited collection looks at the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches. The chapters draw on insights from a variety of disciplines including sociology, cultural st…
"Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book…
