The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by show…
"Published on the fifth anniversary of the BP Deepwater Horizon disaster, Artwash is an intervention into the unsavoury role of the Big Oil company's sponsorship of the arts in Britain. Based on a high profile campaign, Mel Evans targets Chevron, ExxonMobil, BP and Shell's colla…
"Published on the fifth anniversary of the BP Deepwater Horizon disaster, Artwash is an intervention into the unsavoury role of the Big Oil company's sponsorship of the arts in Britain. Based on a high profile campaign, Mel Evans targets Chevron, ExxonMobil, BP and Shell's colla…
"Published on the fifth anniversary of the BP Deepwater Horizon disaster, Artwash is an intervention into the unsavoury role of the Big Oil company's sponsorship of the arts in Britain. Based on a high profile campaign, Mel Evans targets Chevron, ExxonMobil, BP and Shell's colla…
"Published on the fifth anniversary of the BP Deepwater Horizon disaster, Artwash is an intervention into the unsavoury role of the Big Oil company's sponsorship of the arts in Britain. Based on a high profile campaign, Mel Evans targets Chevron, ExxonMobil, BP and Shell's colla…
"The updated edition of the "bible of sponsorship" brings marketers up to speed on social media and other digital strategies..Sponsorship Seeker's Toolkit, Fourth Edition makes cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The aut…
"The updated edition of the "bible of sponsorship" brings marketers up to speed on social media and other digital strategies.. Sponsorship Seeker's Toolkit, Fourth Edition makes cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The au…
"The updated edition of the "bible of sponsorship" brings marketers up to speed on social media and other digital strategies.. Sponsorship Seeker's Toolkit, Fourth Edition makes cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The au…
THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum…
"The updated edition of the "bible of sponsorship" brings marketers up to speed on social media and other digital strategies.. Sponsorship Seeker's Toolkit, Fourth Edition makes cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The au…
Corporate sponsorship and business involvement in the visual arts have become increasingly common features of our cultural lives. From Absolut Vodka's sponsorship of art shows to ABN-AMRO Bank's branding of Van Gogh's self-portrait to advertise its credit cards, we have borne wi…
"This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' - experiences which are miraculously secured …
"This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' - experiences which are miraculously secured …
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' -- experiences which are miraculously secured …
