"From the 1930s through the 1970s, Chinese American-owned supermarkets located outside of Chinatown, catering to a non-Chinese clientele and featuring mainstream American foods and others products and services, rose to prominence and phenomenal success in Northern California, on…
"Americans of the 1960s, accustomed to frozen dinners and soupy casseroles, would have trouble navigating the grocery aisles and restaurant menus of today. There, they would find once-exotic ingredients-like mangoes, hot sauces, kale, kimchi, and coconut milk-that have become st…
The globalization of the fruit and vegetable trade -- The consolidation and globalization of grocery stores -- Marketing ethnic foods at the supermarket -- The changing American restaurant -- Cookbooks navigate the globe -- Indian restaurants in American : a case study in transl…
"Supermarkets were invented in the United States, and from the 1940s on they made their way around the world, often explicitly to carry American-style economic culture with them. This innovative history tells us how supermarkets were used as anticommunist weapons during the Cold…
America fought the Cold War in part through supermarkets--and the food economy pioneered then has helped shape the way we eat today Supermarkets were invented in the United States, and from the 1940s on they made their way around the world, often explicitly to carry American sty…
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the a…
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the a…
"In this book, Rachel Bowlby looks at some of the turning points of twentieth-century consumer history: when department stores gave way to supermarkets; when packaging made everyday things into objects of desire; when self-service created a close, new relationship between shoppe…
Asserting that a history of shopping was, until recently, a history of women, Rachel Bowlby trains her eye on the evolution of the modern shopper. She uses a compelling blend of history, literary analysis, and cultural criticism to explore the rise of department stores and super…