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This volume introduces the emerging topic of political public relations. It maps and defines the field, bringing together scholars from various disciplines - political communication, public relations and political science - to explore the area in detail, and suggests a research …
This volume introduces the emerging topic of political public relations. It maps and defines the field, bringing together scholars from various disciplines - political communication, public relations and political science - to explore the area in detail, and suggests a research …
Political Marketing: Theoretical and Strategic Foundations is the first comprehensive, integrated theory-to-practice text on this important subject. With insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, this book covers every aspe…
Political Marketing: Theoretical and Strategic Foundations is the first comprehensive, integrated theory-to-practice text on this important subject. With insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, this book covers every aspe…
What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: M…
"What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: …
The authors of the best-selling Game Change present an account of the 2012 presidential election that draws on hundreds of insider interviews to illuminate what the election meant to both parties, covering such topics as the dramatic Republican nomination fight, the rise and fal…