The quality of leadership in any organization--business, social, military, and government--is enhanced or limited by the quality of its leadership communication. The authors of this book, both of whom are experienced in the practice and study of enterprise communication, assert …
The quality of leadership in any organization--business, social, military, and government--is enhanced or limited by the quality of its leadership communication. The authors of this book, both of whom are experienced in the practice and study of enterprise communication, assert …
Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is…
Every leader needs to move people to action and align everyone's actions toward the same goal. But how is this best accomplished? Words are a leader's greatest tool, and metaphors are the most potent combination of words available. If a leader wants to be successful in communica…
New visual neurosciences
Visual science is the model system for neuroscience, its findings relevant to all other areas. This essential reference to contemporary visual neuroscience covers the extraordinary range of the field today, from molecules and cell assemblies to systems and therapies. It provides…
The new visual neurosciences
Vision science has grown hugely in the past decades, but there have been few books showing readers how to adopt a computional approach to understanding visual perception, along with the underlying mechanisms in the brain. This book explains the computational principles and model…
Vision science has grown hugely in the past decades, but there have been few books showing readers how to adopt a computional approach to understanding visual perception, along with the underlying mechanisms in the brain. This book explains the computational principles and model…
