This book considers visitor management (VM) as a component of destination management at all levels of a destination and involving a wide range of stakeholders. It aims to demonstrate current knowledge on VM and to provide insights into conceptual issues rather than providing mer…
This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, G…
"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing f…
"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing f…
This book on winter tourism consists of three parts. Part I is addressed to current challenges in winter tourism including regional planning, socio-cultural conditions, climate change and economic challenges. Part II gives an overview of behavioural research in winter tourism. T…
Winter tourism is reforming as a result of increased levels of investment with new ski destinations developing and traditional skiing destinations merging to reduce economic risks. Also, environmental issues in many established ski resorts are a growing area of consideration as …