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Vodafone is one of the most successful global companies of the last 20 years, growing from holder of one of the first two mobile communications licences in the UK, to being a dominant global brand. Whilst its leadership, mergers and acquisitions, and marketing all are well docum…
Christopher Ibbott examines how Vodafone has led the mobile communications industry to a global stage, sharing data and knowledge, negotiating commercial terms and operational excellence, all for significant global aggregation cost synergy advantage.