Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences, and applies it to both domestic and foreign policy, trust in government, racial equality, presidential approval, and voting b…
& P & & DIV & With the 2012 presidential election upon us, will voters cast their ballots for the candidates whose platform and positions best match their own? Or will the race for the next president of the United States come down largely to who runs the most effective campaign?…