"There have never been so many ways of producing news and news-like content. From podcasts, to YouTube, blogs and the phenomenal popularity of social media, seismic shifts are underway in global media. News 2.0 bridges the gap between theory and practice to present an integrated…
Explore the wide world of new, easy-to-use Web publishing and information gathering tools with this book. Written for educators of all levels and disciplines, this third edition provides real examples from K-12 teachers around the world who are at the forefront of bringing today…
"Producing Women examines the ways femininity is produced through new media. Michele White considers how women are constructed, produce themselves as subjects, form vital production cultures on sites like Etsy, and deploy technological processes to reshape their identities and d…
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is n…
This book shows how blogging and RSS technology can be easily and successfully used by libraries and librarians. It provides examples and insights from librarian bloggers and provides instructions for creating, publishing, and syndicating a blog using free web-based services, so…
The average blogger does not typically have experience with design or coding, but that shouldn't deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to establish a creative, unique, and aesthe…
Die Entwicklung der Medien zur Industrie und zum gesellschaftlichen Funktionssystem sowie das Aufkommen neuer Medientechnologien verändern auch die Unternehmenskommunikation. Es ist zu fragen, welchen Herausforderungen sich die Unternehmenskommunikation stellen muss und wie neue…
Overview: Minding Movies presents a selection from over three hundred essays on genre movies, art films, animation, and the business of Hollywood that have graced Bordwell and Thompson's blog. Informal pieces, conversational in tone but grounded in three decades of authoritative…
David Bordwell and Kristin Thompson are two of America's preeminent film scholars. You would be hard pressed to find a serious student of the cinema who hasn't spent at least a few hours huddled with their seminal introduction to the field--Film Art, now in its ninth edition--or…
On December 5, 2004, the still-developing blogosphere took one of its biggest steps toward mainstream credibility, as Nobel Prize - winning economist Gary S. Becker and renowned jurist and legal scholar Richard A. Posner announced the formation of the Becker-Posner Blog. In no t…