Introduce your students to success in global business today with a strategic approach to international business topics and unique coverage not found in other texts. Global Business, 4th Edition, is the first global business book that asks the big question, "What determines the s…
Extracts from observations about international franchising from both the scholarly and trade literature. This work contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.
In this short, highly readable book Immanuel Wallerstein provides a condensation of the central ideas of his monumental study of capitalism as an integrated, historical entity: The Modern World-System. In developing an anatomy of capitalism over the past five centuries, Wallerst…