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The author aims to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to the medical equipment used to save lives. Design, he says, combines both need and desire in the form of a practical o…

Architects often employ design methods to help them find more creative forms. These methods make it possible to break free of the traditional canon of forms and established paradigms. At the same time, there must be enough leeway for a functional, systematic design conception to…

FOREWORD BY ERIK SPIEKERMANN How did design help choose a president? Why are people buying houses they cannot afford? Why do U.S. car makers now struggle to compete? Why do we really have an environmental crisis? Design matters. Like never before. Disarming the weapons of mass d…