International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances…
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries. Drawing on an incomparable br…
An international team of contributors argues in this book that a policy of cheap labour, combined with currency devaluation, is no longer sufficient for export success. Through a series of case studies of firms in the textile, garment and electronic industries of five Asian econ…
This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process,…
International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today's competitive business environment. The book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interp…
Den amerikansk producerede kampvogn M4 Sherman blev fra 1943 anvendt i Nordafrika og Rusland og mange især amerikanere hævdede, at det var en effektiv og moderne kampvogn. M4 Sherman kampvognen kunne imidlertid på nogen måde ikke klare sig i over for de meget mere effektive tysk…