A framework for marketing management

A framework for marketing management

by Kotler, Philip, (Philip J.)

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Title Statements

  • Full title :A framework for marketing management / Philip Kotler, Kevin Lane Keller.

Edition Statements

  • Publication Date:2016.
  • Edition:6th ed

Publication Statements

  • Publisher(s):Pearson Education, Inc
  • Place of Publication:Upper Saddle River, New Jersey
  • Language:eng
  • Publication Date:2016.

The Physical Object

  • Description:344 p. ; : 23 cm.

Edition Identifiers

  • ISBN:9781292093147, 1292093145
  • oclc:ocn926250580
  • Dewey Decimal:658.8

Subjects

Case studies Marketing -- Case studies. -- Management Marketing -- Études de cas. -- Gestion Marketing -- Gestion Marketing -- Management

Writers

Kotler, Philip, (Philip J.) Keller, Kevin Lane

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