The strategy process: concepts, contexts, cases
"Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a tr…
Read More ↓Title Statements
- Full title :The strategy process : concepts, contexts, cases.
Summary
"Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them."--PUBLISHER.
Read More ↓Edition Statements
- Publication Date:2003.
- Edition:4th ed. (International ed.)
Publication Statements
- Publisher(s):Prentice Hall
- Place of Publication:Upper Saddle River, N.J
- Language:eng
- Publication Date:2003.
The Physical Object
- Description:489 pages
Edition Identifiers
- ISBN:0131227904, 9780131227903
- oclc:ocn993721061
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The strategy process: concepts, contexts, cases
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